GOOD TO KNOW - municipality OF ZWIJNDRECHT
Client
Good To Know Zwijndrecht
project management + social media + online campaign
Year
2018
Contact
* not available anymore
Some facts
Good To Know Zwijndrecht was an initiative from the municipality of Zwijdrecht for the young people who live here.
Many young people between 13 and 21 years old often have questions about school, sex, relationships and drugs. They could contact Good To Know for this.
Good to Know employed several youth workers so that everything was answered professionally and youngsters were helped properly with the problems they faced.
An online campaign for
Good To Know
In October 2018 we launched an online campaign for To Good To Know. This campaign aimed to increase online visibility and the number of followers. Because the municipality itself had no understanding of online media, we were asked to do this. Through a catchy strategy, we have managed to reach the right target group and thus increase the number of followers. Here are some statistics:
Target group 13 - 21 years old.
Followers from 113 to 214.
3 posts a week with a total of 12.
Average reach per post 9.701.
Total reach 116.418.
IPM goal 20+, actual IPM 929.
Recap
For Good To Know I've helped with the project management overall and helped them with the online campaign. This was one of the first projects online projects with paid advertising I was managing. It has helped me a lot to understand more about target groups and doing research to properly set up your online campaign and and achieve the right results.
The Good To Know initiative was unfortunately stopped by the municipality at the beginning of 2020 due to budget cuts.