DUPONT - LIVE AT WANTij
Client
DUPONT
online campaign + project management + advertising
Year
2019
Contact
* not available now the campaign is ended
Some facts
WITH DUPONT YOU ARE AT THE FRONT! DuPont is one of the sponsors of Live at Wantij, the festival for and by the region with the best acts from Dutch soil.
This year, we at Estay concept & design were responsible for the whole online campaign and management.
The yearly campaign consisted out of a online competition, small online survey, advertising and choosing winners and report it all back to the client.
This is the DUPONT - Live at Wantij online campaign
Live at Wantij is a festival in Dordrecht, a city in The Netherlands. The festival is separated in two parts: one part is a free festival and the other is a paid festival for everyone above 18 years. Every year, DuPont is one of the sponsors. They've received 20 of the tickets and DuPont would give them away each year.
We helped them create a Facebook campaign where people had to fill in a simple question about DuPont and their reason why they should win. As campaign managers we could also chose the winners.
In addition to putting the entire campaign online, we thought it was important to keep followers informed about the entire competition. That is why another post was created to announce the winners. This also helped with the overall engagement.
Recap
It was a perfect way to increase engagement, awareness and traffic to their website. In the period prior to the whole campaign, we set up some advertisements in the local papers. This way we could increase the amount of people that would participate (as a specific target group didn't really apply). I especially helped with the set up of the advertisements in the local papers, the competition, contact with the winners and the set up of the whole online campaign. I also had the task to report it all back to the client.
The focus was from 18 - 65 years old (as age didn't really matter in this case, except 18 years and older). The total length of the campaign was 2 weeks. There was a total of 1967 clicks, with 1768 unique clicks. Total views of 71.498 people with a total reach 29.968 people. There was a total of 350 registrations of which 38 were leads from the local newspapers.